With video technology, communication can now be a totally different experience. This article discusses the many ways by which video technology can be used in internet marketing.
Almost every form of interaction one experiences everyday entails communication. It is through communication that we are able to understand others, learn new ideas, explore new wisdom, and express our own feelings and thoughts. Over the passage of many years, communication has evolved from a simple system of sounds in the ancient times to a very advanced feature of video technology.
Video technology’s use in internet marketing is also a rapidly rising trend these days. Here’s how you can be in on this trend to boost your web presence.
--- Using Videos for Internet Marketing ---
1. Video Email Marketing Campaigns
People’s attention span has decreased with the increasing saturation of information in the internet. People only have only a few seconds to spare for communication and information that do not interest them. The challenge to internet marketers, therefore, lies in catching hold of the customers’ interests for more than a few seconds, or getting the message across in as short a period of time as possible.
Video emails make the latter possible. For a few seconds of video, people can be told about your wonderful product or service. Now, people won’t have to read reams and reams of your ad copy. They only need to spare a few seconds of their time to view your video pitch.
Video emails are also more effective than emailed copy because videos are much more stimulating and engaging. You can also demonstrate your product’s effectiveness in video – something that you cannot do with text copy which allows only descriptions, not demonstrations.
With the current developments in video streaming, video emails have also never been easier to use. Your target consumers won’t have to download the video to watch them. You need only include a preview clip with the email and this clip, when clicked, will connect the viewer to the video server which can stream the video live to your consumer’s media player.
2. Videos in your website and online blogs
The brain becomes more engaged with multimedia displays and content. Therefore, you should be sure to incorporate videos in your website and online blogs. Your videos online can be lengthier and more detailed than the video emails that you have sent to your target consumers’ inbox.
Through video infomercials and updates, you can get your message across much faster and you can be more easily remembered by your site’s and your blog’s visitors. Moreover, if you provide tags and codes with your video, your website visitors can easily copy the video content to their own blogs and personal websites. This will increase your business’ reach.
3. Video Blogging
Now this is the most practical application of video technology today in internet marketing. YouTube is a huge community of people who love watching and referring videos. In fact, YouTube has become so popular that Google even purchased it from its original owners. Major broadcasting companies have also agreed to supply YouTube with video content from shows that they wish to promote online.
All you will need to do is become a member of this enormous community of video lovers and post you own interesting videos. You can post your company infomercials, if you want. However, for more effective marketing, you’d better make your videos more interesting and captivating. Your video clip should have value beyond your marketing pitch so people will be more inclined to pass it on to others.
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